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primary topic: Pengaruh Kebijakan Harga Eceran Tertinggi Minyak Goreng Terhadap Keputusan Pembelian Konsumen

Pengaruh Kebijakan Harga Eceran Tertinggi Minyak Goreng Terhadap Keputusan Pembelian Konsumen
type: AcademicArticle
type: Article
abstract: Fluctuations in cooking oil prices due to policy changes have triggered consumer unrest and prompted the government to set a Highest Retail Price (HET) to maintain people's purchasing power. This study aims to analyze the effect of the HET policy on consumer purchasing decisions in Tepas Village, Ngawi Regency. Using a quantitative explanatory approach with a causal-comparative survey design, data were collected through questionnaires to 40 respondents selected using the Accidental Sampling technique. Measurements used a 5-point Likert scale and were analyzed through descriptive tests, normality, Pearson correlation, simple linear regression, and one-sample t-tests using JASP. The results showed that HET had a very strong and significant effect on purchasing decisions (r = 0.950; p < 0.001; R² = 0.902). Consumers tend to continue buying cooking oil when they feel the price is stable, certain, and affordable. These findings support the theory of consumer behavior and strengthen previous research related to staple food price policies. This study has limitations in terms of coverage and number of respondents. Further research suggests expanding the location, increasing the number of samples, and using a mixed approach to explore the psychological and socio-cultural factors that influence purchasing decisions.
volume: 14
issue: 1
is part of: PARADIGMA: Jurnal Ilmu Administrasi
status: peerReviewed
status: published
author list: authors
creator: Wulandari Septi Wulandari
type: EPrint
type: ArticleEPrint
is part of: repository
has document: Pengaruh Kebijakan Harga Eceran Tertinggi Minyak Goreng Terhadap Keputusan Pembelian Konsumen (Text)
subject: JA Political science (General)

Pengaruh Kebijakan Harga Eceran Tertinggi Minyak Goreng Terhadap Keputusan Pembelian Konsumen (Text)
type: Document
has file: LIT 2025 Juni Esa Septian, Septi Wulandari.pdf
has part: LIT 2025 Juni Esa Septian, Septi Wulandari.pdf

PARADIGMA: Jurnal Ilmu Administrasi
type: Organization

PARADIGMA: Jurnal Ilmu Administrasi
type: Collection
issn: 25498460

Wulandari Septi Wulandari
type: Person
given name: Wulandari
family name: Septi Wulandari

Septian(2026) Esa Septian
type: Person
given name: Septian(2026)
family name: Esa Septian

Universitas Bojonegoro
type: Organization

HTML Summary of #3013 Pengaruh Kebijakan Harga Eceran Tertinggi Minyak Goreng Terhadap Keputusan Pembelian Konsumen
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primary topic: Pengaruh Kebijakan Harga Eceran Tertinggi Minyak Goreng Terhadap Keputusan Pembelian Konsumen

JA Political science (General)
type: Concept