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primary topic: Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif

Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif
type: AcademicArticle
type: Article
abstract: This study aims to examine the influence of capital, raw materials, labor, and technology on the production volume of the advertising industry in Bojonegoro Regency, Indonesia. The research is motivated by the increasing importance of optimizing production inputs in the creative economy, particularly within local advertising enterprises. A quantitative research design with a survey approach was adopted. Primary data were collected through structured questionnaires distributed to advertising firms, with a total of 23 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to test the effect of each independent variable on production volume. The results reveal that all four variables—capital, raw materials, labor, and technology— have a statistically significant effect on advertising production output. Among these, capital and raw materials demonstrate the most substantial influence, followed by labor and technology. These findings suggest that strengthening financial structure and raw material management are key to enhancing production efficiency and scalability in the regional advertising sector. The study contributes valuable empirical evidence to the field of creative industry development and provides strategic insights for small and medium advertising enterprises seeking to improve resource allocation and competitiveness.
volume: 1
issue: 1
is part of: MANAGEBLE: Journal of Management Development
status: peerReviewed
status: published
author list: authors
creator: Irnawati Dwi Irnawati
type: EPrint
type: ArticleEPrint
is part of: repository
has document: Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif (Text)
subject: HB Economic Theory

Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif (Text)
type: Document
has file: LIT 2025 Juni Ahmad Khubbi Izzuddin, Hartiningsih Astuti, Dwi Irnawati.pdf
has part: LIT 2025 Juni Ahmad Khubbi Izzuddin, Hartiningsih Astuti, Dwi Irnawati.pdf

MANAGEBLE: Journal of Management Development
type: Organization

MANAGEBLE: Journal of Management Development
type: Collection

Izzuddin (2026) Ahmad Khubbi Izzuddin
type: Person
given name: Izzuddin (2026)
family name: Ahmad Khubbi Izzuddin

Irnawati Dwi Irnawati
type: Person
given name: Irnawati
family name: Dwi Irnawati

Universitas Bojonegoro
type: Organization

HTML Summary of #4032 Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif
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primary topic: Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif

HB Economic Theory
type: Concept