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primary topic: Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance?

Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance?
type: AcademicArticle
type: Article
abstract: While making a significant contribution to the country’s economy, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are being challenged by the era of digitalization. Additionally, they are also encouraged to contribute to the achievement of the Sustainable Development Goals (SDGs). Their participation in both digitalization and the SDGs can serve as a pathway to building a competitive advantage. This study examines the impact of digitalization in green campaigns, supply chains, and quality control on the SDG performance of MSMEs. Data were collected through questionnaires administered to 414 MSMEs in East Java Province, Indonesia. The findings suggest that, for early-stage MSMEs, the digitalization of green campaigns positively affects SDG performance. In contrast, digitalization in supply chains and quality control does not show a significant effect on SDG performance. These results indicate that MSMEs are beginning to engage with global trends and issues through their shop-floor activities, despite limited resources, i.e., by promoting green initiatives via social media. This highlights the importance of providing training for MSME managers to become more digitally savvy and knowledgeable about sustainability, enabling them to overcome constraints and strengthen their competitive advantage.
volume: 16
issue: 1
status: peerReviewed
status: published
author list: authors
creator: Irnawati Dwi Irnawati
type: EPrint
type: ArticleEPrint
is part of: repository
has document: Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance? (Text)
subject: HD61 Risk Management

Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance? (Text)
type: Document
has file: LIT 2025 Desember Luciana Almilia, Lufi Mursita, Nurul Mustafida,Rizki Rachmadia,Dwi Irnawati,Nita Rohmayati.pdf
has part: LIT 2025 Desember Luciana Almilia, Lufi Mursita, Nurul Mustafida,Rizki Rachmadia,Dwi Irnawati,Nita Rohmayati.pdf

International Journal of Asian Business and Information Management
type: Organization

International Journal of Asian Business and Information Management
type: Collection

Mustafida Nurul Mustafida
type: Person
given name: Mustafida
family name: Nurul Mustafida

Rachmadia Rizki Rachmadia
type: Person
given name: Rachmadia
family name: Rizki Rachmadia

Rohmayati Nita Rohmayati
type: Person
given name: Rohmayati
family name: Nita Rohmayati

Almilia (2026) Luciana Almilia
type: Person
given name: Almilia (2026)
family name: Luciana Almilia

Irnawati Dwi Irnawati
type: Person
given name: Irnawati
family name: Dwi Irnawati

Mursita Lufi Mursita
type: Person
given name: Mursita
family name: Lufi Mursita

Universitas Bojonegoro
type: Organization

HTML Summary of #4429 Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance?
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primary topic: Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance?

HD61 Risk Management
type: Concept