eprintid: 4429
rev_number: 8
eprint_status: archive
userid: 16
dir: disk0/00/00/44/29
datestamp: 2026-02-26 01:47:34
lastmod: 2026-02-26 01:47:34
status_changed: 2026-02-26 01:47:33
type: article
metadata_visibility: show
creators_name: Luciana Almilia, Almilia (2026)
creators_name: Lufi Mursita, Mursita
creators_name: Nurul Mustafida, Mustafida
creators_name: Rizki Rachmadia, Rachmadia
creators_name: Dwi Irnawati, Irnawati
creators_name: Nita Rohmayati, Rohmayati
creators_id: -
corp_creators: Universitas Bojonegoro
title: Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance?
ispublished: pub
subjects: HD61
divisions: mr
keywords: Sustainable Development Goals, Digitalization, Indonesia, Early-Stage Company, Green Campaigns
abstract: While making a significant contribution to the country’s economy, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are being challenged by the era of digitalization. Additionally, they are also encouraged to contribute to the achievement of the Sustainable Development Goals (SDGs). Their participation in both digitalization and the SDGs can serve as a pathway to building a competitive advantage. This study examines the impact of digitalization in green campaigns, supply chains, and quality control on the SDG performance of MSMEs. Data were collected through questionnaires administered to 414 MSMEs in East Java Province, Indonesia. The findings suggest that, for early-stage MSMEs, the digitalization of green campaigns positively affects SDG performance. In contrast, digitalization in supply chains and quality control does not show a significant effect on SDG performance. These results indicate that MSMEs are beginning to engage with global trends and issues through their shop-floor activities, despite limited resources, i.e., by promoting green initiatives via social media. This highlights the importance of providing training for MSME managers to become more digitally savvy and knowledgeable about sustainability, enabling them to overcome constraints and strengthen their competitive advantage.
publisher: International Journal of Asian Business and Information Management
full_text_status: public
publication: International Journal of Asian Business and Information Management
volume: 16
number: 1
pagerange: 1-25
refereed: TRUE
citation:   Luciana Almilia, Almilia (2026) and Lufi Mursita, Mursita and Nurul Mustafida, Mustafida and Rizki Rachmadia, Rachmadia and Dwi Irnawati, Irnawati and Nita Rohmayati, Rohmayati   Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control: Do They Support SDG Performance?  International Journal of Asian Business and Information Management, 16 (1).  pp. 1-25.      
document_url: https://repository.unigoro.ac.id/id/eprint/4429/1/LIT%202025%20Desember%20Luciana%20Almilia%2C%20Lufi%20Mursita%2C%20Nurul%20Mustafida%2CRizki%20Rachmadia%2CDwi%20Irnawati%2CNita%20Rohmayati.pdf