<mets:mets OBJID="eprint_4509" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-05-02T10:28:36Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_4509_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Analisis Peran E-commerce Dalam Meningkatkan Pendapatan UMKM Batik Di Temayang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Susilo (2026)</mods:namePart><mods:namePart type="family">Ageng Susilo</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Tujuan penelitian ini dilakukan untuk menganalisis peran E-commerce dalam meningkatkan pendapatan Usaha Mikro, Kecil, dan Menengah (UMKM) batik di Kecamatan Temayang, Kabupaten Bojonegoro. Metode penelitian ini dilakukan dengan menggunakan pendekatan kualitatif deskriptif. Subjek dalam penelitian ini adalah pelaku UMKM batik di Kecamatan Temayang yang telah memanfaatkan maupun sedang berupaya memanfaatkan E-commerce sebagai sarana pemasaran. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, sedangkan teknik penentuan informan menggunakan purposive sampling. Hasil penelitian ini menemukan bahwa pemanfaatan E-commerce berperan dalam memperluas jangkauan pasar dan meningkatkan visibilitas produk batik, namun peningkatan pendapatan belum dirasakan secara optimal oleh seluruh pelaku usaha. Penelitian ini menemukan bahwa keterbatasan literasi digital, kapasitas produksi yang masih manual, serta minimnya pendampingan dan pelatihan pemasaran digital menjadi faktor utama yang menghambat optimalisasi E-commerce. Hasil penelitian ini memberikan implikasi empiris bahwa peningkatan pendapatan UMKM batik melalui E-commerce memerlukan dukungan holistik berupa penguatan sumber daya manusia, perencanaan digital yang sistematis, serta pendampingan berkelanjutan.&#13;
Kata kunci: E-commerce; UMKM Batik; Pendapatan; Digitalisasi</mods:abstract><mods:classification authority="lcc">Prodi Ekonomi Pembangunan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-02-09</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Ekonomi;Ekonomi Pembangunan</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_4509"><mets:rightsMD ID="rights_eprint_4509_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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