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<https://repository.unigoro.ac.id/id/eprint/4853> <http://purl.org/dc/terms/title> "Tren Pembelian di Transmart Carrefour Yogyakarta:Pengaruh Atmosphere Store dan Promosi Penjualan Terhadap Pilihan Pembelian Pelanggan"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://repository.unigoro.ac.id/id/eprint/4853> <http://purl.org/ontology/bibo/abstract> "Penelitian ini yakni memahami suasana toko dan promosi penjualan mempengaruhi pilihan pembelian. Penelitian ini melibatkan strategi kuantitatif. Regresi linier berganda digunakan sebagai teknik analisis data. Non-probability dipakai penelitian. Penelitian ini bergantung pada informasi penting yang dikumpulkan melalui kuesioner. Penelitian diharapkan bisa memperlihatkan pilihan pembelian dipengaruhi oleh suasana toko dan promosi penjualan. Berdasarkan temuan penelitian ini, hasil penelitian yakni suasana toko dan promosi penjualan sama-sama miliki pengaruh signifikan terhadap pilihan pembelian dimana f hitung 31,885 > f tabel 3,09. Suasana toko memperlihatkan miliki pengaruh terhadap pilihan pembelian yakni t hitung 5,202 > t tabel 1,988. Promosi penjualan miliki pengaruh terhadap pilihan pembelian yakti t hitung 3,182 > t tabel 1,988. Koefisien determinasi (adjusted R2) memperlihatkan 38,4 pilihan pembelian dipengaruhi oleh suasana toko dan promosi penjualan. Selebihnya 61,6 dipengaruhi variabel diluar penelitian ini."^^<http://www.w3.org/2001/XMLSchema#string> .
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