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<https://repository.unigoro.ac.id/id/eprint/5053> <http://purl.org/dc/terms/title> "Laporan Penelitian Internal Dosen : Pengaruh Kesadaran Lingkungan Dan Gaya Hidup Berkelanjutan Terhadap Minat Membeli Produk Refill Di Supermarket Samudera Bojonegoro"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://repository.unigoro.ac.id/id/eprint/5053> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran lingkungan dan gaya hidup berkelanjutan terhadap minat membeli produk refill di Supermarket Samudera Bojonegoro. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada konsumen. Analisis data dilakukan menggunakan regresi linier berganda dengan uji parsial (uji t) dan uji simultan (uji F). Hasil penelitian menunjukkan bahwa secara parsial kesadaran lingkungan tidak berpengaruh signifikan terhadap minat membeli produk refill, sedangkan gaya hidup berkelanjutan berpengaruh positif dan signifikan terhadap minat membeli. Namun demikian, hasil uji simultan menunjukkan bahwa kesadaran lingkungan dan gaya hidup berkelanjutan secara bersama-sama berpengaruh signifikan terhadap minat membeli produk refill. Temuan ini mengindikasikan adanya kesenjangan antara kesadaran dan perilaku konsumsi ramah lingkungan, di mana kesadaran lingkungan belum cukup mendorong minat beli tanpa diiringi penerapan gaya hidup berkelanjutan. Penelitian ini menyarankan agar strategi pemasaran produk refill tidak hanya berfokus pada edukasi lingkungan, tetapi juga pada pembentukan kebiasaan konsumsi yang berkelanjutan."^^<http://www.w3.org/2001/XMLSchema#string> .
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