<mets:mets OBJID="eprint_5080" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-06-24T22:03:59Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5080_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Laporan Akhir Penelitian Internal Dosen : Mengapa Rena Ramai ? Eksplorasi Daya Tarik Rena Store Bojonegoro</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Agustino</mods:namePart><mods:namePart type="family">Muhammad Rizqi Agustino</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Anggapratama</mods:namePart><mods:namePart type="family">Reza Anggapratama</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Rahmasari</mods:namePart><mods:namePart type="family">Rahayu Dwi Rahmasari</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Bisnis ritel pakaian dan aksesoris perempuan di daerah terus mengalami perkembangan seiring meningkatnya daya beli dan gaya hidup konsumen muda. Salah satu toko yang menunjukkan keberhasilan dalam menarik pelanggan adalah RENA Store Bojonegoro, yang selalu ramai dikunjungi oleh perempuan usia 18 25 tahun. Fenomena ini menarik untuk diteliti guna mengetahui faktor-faktor yang memengaruhi minat kunjungan ulang konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Store Atmosphere terhadap Minat Kunjungan Ulang Konsumen pada RENA Store. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan asosiatif. Data primer diperoleh melalui penyebaran kuesioner kepada konsumen perempuan yang telah berbelanja di RENA minimal dua kali. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian diharapkan dapat menunjukkan bahwa citra merek yang kuat dan suasana toko yang menyenangkan berpengaruh signifikan terhadap minat kunjungan ulang konsumen.</mods:abstract><mods:classification authority="lcc">Prodi Manajemen Ritel</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-01-01</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>LPPM UNIVERSITAS BOJONEGORO</mods:publisher></mods:originInfo><mods:genre>Other</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5080"><mets:rightsMD ID="rights_eprint_5080_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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