<mets:mets OBJID="eprint_5129" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-06-24T23:01:38Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5129_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Laporan Akhir Penelitian Internal Dosen: Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Usaha Mikro Kecil Sektor Industri Kreatif</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Astuti</mods:namePart><mods:namePart type="family">Hartiningsih Astuti</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Moehadi</mods:namePart><mods:namePart type="family">Moehadi, S.E., M.M</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Utomo</mods:namePart><mods:namePart type="family">Izza Ahmad Utomo</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Atmaja</mods:namePart><mods:namePart type="family">Dimas Surya Atmaja</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, tingkat pendidikan, dan modal sosial terhadap kinerja usaha mikro kecil (UMKM). Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan analisis regresi berganda untuk menguji hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa digital marketing tidak berpengaruh signifikan terhadap peningkatan penjualan UMKM. Sebaliknya, tingkat pendidikan berpengaruh signifikan positif terhadap kinerja usaha, sementara modal sosial juga menunjukkan pengaruh signifikan positif terhadap kinerja UMKM. Temuan ini mengindikasikan bahwa peningkatan kualitas pendidikan dan pengembangan modal sosial dapat meningkatkan kinerja UMKM, sementara pemanfaatan digital marketing perlu dioptimalkan lebih lanjut untuk memberikan dampak yang lebih signifikan.</mods:abstract><mods:classification authority="lcc">H Social Sciences (General)</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-01-01</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>LPPM UNIVERSITAS BOJONEGORO</mods:publisher></mods:originInfo><mods:genre>Other</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5129"><mets:rightsMD ID="rights_eprint_5129_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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