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      "abstract": "Penelitian ini bertujuan mengetahui faktor-faktor yang mempengaruhi perilaku dan keputusan Gen Z Belanja di Ritel Modern Kota Bojonegoro\u201d. Penelitian ini menggunakan metode dan teknik kualitatif. Data yang digunakan dalam penelitian adalah data primer yang dikumpulkan melalui quesioner. Metode pemeriksaan informasi dalam penelitian ini adalah pemeriksaan langsung dari hasil pemeriksaan lapangan dengan data quesioner. Target luaran penelitian ini publikasi di jurnal nasional terakreditasi Sinta 4",
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      "title": "Laporan Akhir Penelitian Internal Dosen: Faktor-Faktor Yang Mempengaruhi Perilaku dan Keputusan Gen Z Belanja di Ritel Modern Kota Bojonegoro",
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