<mets:mets OBJID="eprint_5294" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T09:07:57Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5294_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Usulan Penelitian Internal Dosen: Stratgi Bumdes dalam Mengembangkan Umkm Melalui Pemanfaatan Sosial Media di Desa Sukowati</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rupiarsieh</mods:namePart><mods:namePart type="family">Rupiarsieh</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Wulandari</mods:namePart><mods:namePart type="family">Septi Wulandari</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">HIDAYATI</mods:namePart><mods:namePart type="family">SRI MURNI HIDAYATI</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Septiana</mods:namePart><mods:namePart type="family">Vita Nugrah Septiana</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi yang diterapkan oleh Badan Usaha Milik Desa (BUMDes) dalam mengembangkan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sukowati melalui pemanfaatan media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk memahami dinamika dan efektivitas strategi yang diterapkan. Hasil penelitian menunjukkan bahwa BUMDes di Desa Sukowati berhasil mengimplementasikan strategi pemasaran digital, pelatihan literasi digital bagi pelaku UMKM, dan kolaborasi dengan berbagai pihak untuk meningkatkan visibilitas produk lokal di media sosial. Temuan ini memberikan wawasan penting bagi pengelola BUMDes dan pelaku UMKM dalam memaksimalkan potensi media sosial untuk pengembangan usaha. Target luaran yang akan dicapai pada hasil akhir penelitian ini adalah publikasi yang dimuat dalam jurnal bereputasi nasional SINTA 3.</mods:abstract><mods:classification authority="lcc">H Social Sciences (General)</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-01-01</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>LPPM UNIVERSITAS BOJONEGORO</mods:publisher></mods:originInfo><mods:genre>Other</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5294"><mets:rightsMD ID="rights_eprint_5294_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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