<mets:mets OBJID="eprint_5674" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T08:01:34Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5674_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Branding, Harga dan Promosi Terhadap Keputusan Pembelian pada Superindo di Kabupaten Bojonegoro</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Niswah</mods:namePart><mods:namePart type="family">Syifaun Niswah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh branding, harga, dan promosi terhadap keputusan pembelian konsumen pada Superindo Kabupaten Bojonegoro, baik secara parsial maupun simultan. Penelitian ini dilatarbelakangi oleh semakin ketatnya persaingan industri ritel modern sehingga perusahaan perlu menerapkan strategi pemasaran yang tepat untuk meningkatkan keputusan pembelian konsumen. Metode kuantitatif dengan pendekatan asosiatif. Sampel penelitian berjumlah 112 responden. Data dikumpulkan melalui penyebaran kuesioner dengan skala Likert dan dianalisis menggunakan SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial branding, harga, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Secara simultan, ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel branding memiliki pengaruh paling dominan dibandingkan harga dan promosi. Temuan ini menunjukkan bahwa penguatan citra merek, penetapan harga yang sesuai dengan persepsi nilai konsumen, serta pelaksanaan promosi yang efektif dapat meningkatkan keputusan pembelian konsumen pada Superindo Kabupaten Bojonegoro.</mods:abstract><mods:classification authority="lcc">Prodi Manajemen Ritel</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-13</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Ekonomi;Manajemen Ritel</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5674"><mets:rightsMD ID="rights_eprint_5674_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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