<mets:mets OBJID="eprint_5706" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T10:09:30Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5706_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Store Layout, Kualitas Pelayanan, dan Keragaman Produk Terhadap Loyalitas Konsumen di Department Store KDS Bojonegoro</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Arifuddin</mods:namePart><mods:namePart type="family">Iza Arifuddin</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Persaingan bisnis ritel yang semakin ketat menuntut perusahaan untuk mampu menciptakan pengalaman berbelanja yang nyaman dan memberikan pelayanan yang berkualitas guna meningkatkan keputusan pembelian konsumen. Store layout yang baik dapat memudahkan konsumen dalam menemukan produk yang dibutuhkan, sedangkan kualitas pelayanan yang optimal dapat meningkatkan kepuasan dan kepercayaan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh store layout dan kualitas pelayanan terhadap keputusan pembelian pada konsumen KDS Bojonegoro. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui penyebaran kuesioner kepada 30 responden yang merupakan konsumen KDS Bojonegoro. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi dengan bantuan program IBM SPSS. Hasil penelitian menunjukkan bahwa seluruh instrumen penelitian dinyatakan valid dan reliabel. Secara parsial, store layout dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, store layout dan kualitas pelayanan juga berpengaruh signifikan terhadap keputusan pembelian konsumen. Temuan ini menunjukkan bahwa tata letak toko yang terorganisir dengan baik serta pelayanan yang berkualitas mampu meningkatkan keputusan pembelian konsumen di KDS Bojonegoro. Dengan demikian, perusahaan perlu mempertahankan dan meningkatkan kualitas tata letak toko serta pelayanan kepada konsumen guna mendorong peningkatan keputusan pembelian. Penelitian selanjutnya disarankan untuk menambahkan variabel lain yang dapat memengaruhi keputusan pembelian, seperti harga, promosi, dan kualitas produk.</mods:abstract><mods:classification authority="lcc">Prodi Manajemen Ritel</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-13</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Ekonomi;Manajemen Ritel</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5706"><mets:rightsMD ID="rights_eprint_5706_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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