{ "creators": [ { "name": { "lineage": null, "given": "Mugito", "family": "Mugito", "honourific": null } } ], "lastmod": "2026-07-30 08:21:47", "datestamp": "2026-07-30 08:21:47", "dir": "disk0/00/00/57/07", "eprintid": 5707, "rev_number": 49, "thesis_name": "sarjana", "institution": "Ekonomi", "abstract": "Perkembangan media digital menuntut perusahaan media untuk menerapkan strategi komunikasi pemasaran yang terintegrasi agar mampu mempertahankan eksistensi dan meningkatkan keterlibatan audiens. Penelitian ini bertujuan untuk menganalisis strategi pengembangan media SuaraBanyuurip.com dalam meningkatkan Integrated Marketing Communication (IMC). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap informan yang terlibat dalam pengelolaan media SuaraBanyuurip.com, kemudian dianalisis menggunakan metode Framework Analysis. Hasil penelitian menunjukkan bahwa SuaraBanyuurip.com menerapkan strategi content marketing dengan mengadaptasi konten website ke berbagai platform media sosial melalui visual, video pendek, storytelling, dan hook content untuk meningkatkan keterlibatan audiens. Penerapan IMC dilakukan melalui integrasi berbagai saluran komunikasi dengan menjaga konsistensi pesan dan identitas merek. Hasil analisis SWOT menunjukkan bahwa SuaraBanyuurip.com berada pada Kuadran I (Growth Strategy), yang menunjukkan kondisi organisasi memiliki kekuatan internal dan peluang eksternal yang mendukung pengembangan media. Oleh karena itu, strategi yang tepat adalah memanfaatkan kekuatan yang dimiliki untuk memperluas jangkauan audiens dan meningkatkan daya saing di era digital.", "corp_creators": [ "Universitas Bojonegoro" ], "uri": "https://repository.unigoro.ac.id/id/eprint/5707", "divisions": [ "mr" ], "documents": [ { "eprintid": 5707, "placement": 3, "rev_number": 5, "main": "BAB II TINJAUAN PUSTAKA.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14111", "format": "text", "mime_type": "application/pdf", "pos": 3, "language": "en", "docid": 14111, "security": "validuser", "files": [ { "mtime": "2026-07-30 05:39:31", "hash": "732309ddbb5a2cb32bb172cc22aa0aed", "datasetid": "document", "objectid": 14111, "filename": "BAB II TINJAUAN PUSTAKA.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74469", "mime_type": "application/pdf", "fileid": 74469, "filesize": 397888 } ] }, { "eprintid": 5707, "placement": 4, "rev_number": 5, "main": "BAB III METODE PENELITIAN.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14112", "format": "text", "mime_type": "application/pdf", "pos": 4, "language": "en", "docid": 14112, "security": "validuser", "files": [ { "mtime": "2026-07-30 05:39:35", "hash": "d0fd020e3d6d73e24cd448e32d859a46", "datasetid": "document", "objectid": 14112, "filename": "BAB III METODE PENELITIAN.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74471", "mime_type": "application/pdf", "fileid": 74471, "filesize": 121424 } ] }, { "eprintid": 5707, "placement": 5, "rev_number": 5, "main": "BAB IV HASIL DAN PEMBAHASAN.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14113", "format": "text", "mime_type": "application/pdf", "pos": 5, "language": "en", "docid": 14113, "security": "validuser", "files": [ { "mtime": "2026-07-30 05:39:43", "hash": "d15c25b57a262f0de18f649f1acde6e9", "datasetid": "document", "objectid": 14113, "filename": "BAB IV HASIL DAN PEMBAHASAN.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74473", "mime_type": "application/pdf", "fileid": 74473, "filesize": 744443 } ] }, { "eprintid": 5707, "placement": 1, "rev_number": 4, "main": "ABSTRAK.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14175", "format": "text", "mime_type": "application/pdf", "pos": 7, "language": "en", "docid": 14175, "security": "staffonly", "files": [ { "mtime": "2026-07-30 07:46:10", "hash": "283da3f6f6c9827980d913d55b25192e", "datasetid": "document", "objectid": 14175, "filename": "ABSTRAK.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74739", "mime_type": "application/pdf", "fileid": 74739, "filesize": 644104 } ] }, { "eprintid": 5707, "placement": 2, "rev_number": 3, "main": "BAB I PENDAHULUAN.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14176", "format": "text", "mime_type": "application/pdf", "pos": 8, "language": "en", "docid": 14176, "security": "public", "files": [ { "mtime": "2026-07-30 07:46:28", "hash": "0791ff3edd46792495561ea483263006", "datasetid": "document", "objectid": 14176, "filename": "BAB I PENDAHULUAN.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74755", "mime_type": "application/pdf", "fileid": 74755, "filesize": 258650 } ] }, { "eprintid": 5707, "placement": 9, "rev_number": 1, "main": "BAB V PENUTUP.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14197", "format": "text", "mime_type": "application/pdf", "pos": 9, "language": "en", "docid": 14197, "security": "public", "files": [ { "mtime": "2026-07-30 08:17:57", "hash": "fc0cbd06c330d4b0bda510c158a66337", "datasetid": "document", "objectid": 14197, "filename": "BAB V PENUTUP.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74907", "mime_type": "application/pdf", "fileid": 74907, "filesize": 150809 } ] }, { "eprintid": 5707, "placement": 10, "rev_number": 2, "main": "LAMPIRAN.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14198", "format": "text", "mime_type": "application/pdf", "pos": 10, "language": "en", "docid": 14198, "security": "validuser", "files": [ { "mtime": "2026-07-30 08:18:10", "hash": "f7dc7a58880649a3e661da2f360d5326", "datasetid": "document", "objectid": 14198, "filename": "LAMPIRAN.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/74909", "mime_type": "application/pdf", "fileid": 74909, "filesize": 363948 } ] } ], "note": 22617011020, "subjects": [ "CE" ], "thesis_type": "bachelor", "title": "Strategi Pengembangan Media Suarabanyuurip.com dalam Meningkatkan Integrated Marketing Communication", "date_type": "published", "keywords": "Content Marketing, Integrated Marketing Communication, Media Digital, Analisis SWOT, Framework Analysis.", "status_changed": "2026-07-30 08:21:47", "department": "Manajemen Ritel", "eprint_status": "archive", "date": "2026-07-13", "metadata_visibility": "show", "ispublished": "pub", "type": "thesis", "full_text_status": "restricted", "userid": 2143 }