{ "creators": [ { "name": { "lineage": null, "given": "Prasetya", "family": "Giraldi Eka Prasetya", "honourific": null } } ], "lastmod": "2026-08-03 06:25:30", "datestamp": "2026-08-03 06:25:30", "dir": "disk0/00/00/57/37", "eprintid": 5737, "rev_number": 19, "thesis_name": "sarjana", "institution": "Ekonomi", "abstract": "Penerapan konsep Green Retail menjadi salah satu strategi yang semakin penting dalam meningkatkan daya saing dan keberlanjutan Usaha Mikro, Kecil, dan Menengah (UMKM). UMKM Kripik Ithuk Bojonegoro mulai menerapkan praktik bisnis ramah lingkungan melalui penggunaan bahan baku lokal, inovasi kemasan, pengelolaan limbah, dan pemasaran digital. Penelitian ini bertujuan untuk menganalisis penerapan konsep Green Retail pada UMKM Kripik Ithuk Bojonegoro, mengidentifikasi kendala implementasinya, serta menjelaskan peran Sustainable Development Goals (SDGs) dalam mendukung keberlanjutan usaha. Penelitian menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui observasi, wawancara mendalam, dokumentasi, dan triangulasi sumber terhadap pemilik UMKM, karyawan, konsumen, pemasok, serta Dinas Perindustrian, Perdagangan, Koperasi, dan UMKM Kabupaten Bojonegoro. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, serta didukung analisis SWOT dan Benchmarking. Hasil penelitian menunjukkan bahwa penerapan Green Retail memberikan dampak positif terhadap peningkatan citra usaha, loyalitas konsumen, efisiensi operasional, dan daya saing produk. Implementasi dilakukan melalui penggunaan bahan baku lokal, penggantian kemasan plastik menjadi aluminium foil, pemanfaatan limbah produksi, serta optimalisasi pemasaran digital. Strategi tersebut juga mendukung pencapaian SDGs, khususnya Tujuan 12 mengenai konsumsi dan produksi yang bertanggung jawab. Kendala yang masih dihadapi meliputi keterbatasan modal, teknologi produksi, dan rendahnya pemahaman sebagian konsumen terhadap produk ramah lingkungan. Penelitian ini menyimpulkan bahwa penerapan Green Retail merupakan strategi yang efektif dalam mendukung keberlanjutan UMKM melalui keseimbangan aspek ekonomi, sosial, dan lingkungan berdasarkan konsep Triple Bottom Line.", "corp_creators": [ "Universitas Bojonegoro" ], "uri": "https://repository.unigoro.ac.id/id/eprint/5737", "contributors": [ { "name": { "lineage": null, "given": "Endang", "family": "Endang", "honourific": null } }, { "name": { "lineage": null, "given": "Irnawati", "family": "Dwi Irnawati", "honourific": null } } ], "divisions": [ "mr" ], "documents": [ { "eprintid": 5737, "placement": 1, "rev_number": 2, "main": "ABSTRAK.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14283", "format": "text", "mime_type": "application/pdf", "pos": 1, "language": "en", "docid": 14283, "security": "staffonly", "files": [ { "mtime": "2026-07-31 10:40:24", "hash": "cd3b1dbe45aa971c80ba155d18c04a62", "datasetid": "document", "objectid": 14283, "filename": "ABSTRAK.pdf", 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"placement": 7, "rev_number": 2, "main": "LAMPIRAN.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14289", "format": "text", "mime_type": "application/pdf", "pos": 7, "language": "en", "docid": 14289, "security": "staffonly", "files": [ { "mtime": "2026-07-31 10:41:07", "hash": "30e96348c9c73c88a0fde1a33ec7e061", "datasetid": "document", "objectid": 14289, "filename": "LAMPIRAN.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/75269", "mime_type": "application/pdf", "fileid": 75269, "filesize": 1175032 } ] } ], "note": 22617011006, "subjects": [ "CE" ], "thesis_type": "bachelor", "title": "Strategi Green Retail UMKM dalam Konsep SDGs di Bojonegoro (Studi Kasus UMKM Kripik Ithuk Bojonegoro)", "date_type": "published", "keywords": "Green Retail, UMKM, Triple Bottom Line, SDGs, Keberlanjutan, Daya\r\nSaing", "status_changed": "2026-08-03 06:25:30", "department": "Manajemen Ritel", "eprint_status": "archive", "date": "2026-07-13", "metadata_visibility": "show", "ispublished": "pub", "type": "thesis", "full_text_status": "restricted", "userid": 1657 }