<mets:mets OBJID="eprint_5750" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T08:01:30Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5750_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Bauran Pemasaran Produk Pestisida Agricon Terhadap Keputusan Pembelian Petani Bawang Merah (Studi Kasus di Kios Sumber Rejeki Kecamatan Tanjunganom Kabupaten Nganjuk)</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Prastama</mods:namePart><mods:namePart type="family">Kautsar Prastama</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Kabupaten Nganjuk merupakan salah satu sentra produksi bawang merah terbesar di Indonesia, di mana penggunaan pestisida sangat penting untuk menjaga produktivitas tanaman. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran yang terdiri dari produk, harga, dan promosi baik secara parsial maupun simultan, terhadap keputusan pembelian petani bawang merah atas produk pestisida PT Agricon di Kios Pertanian Sumber Rejeki, Kecamatan Tanjunganom, Kabupaten Nganjuk. Penelitian ini menggunakan pendekatan kuantitatif. Lokasi penelitian ditentukan secara purposif. Sebanyak 60 responden dipilih melalui teknik purposive sampling dengan menggunakan rumus Slovin dan tingkat kesalahan (margin of error) sebesar 10%. Data dianalisis menggunakan statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, dan uji F melalui perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial, variabel Produk (Sig. 0,006) dan variabel Promosi (Sig. 0,017) berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variabel Harga (Sig. 0,062) tidak berpengaruh signifikan. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian (F = 19,911; Sig. 0,000), dengan nilai Adjusted R Square sebesar 0,490. Variabel Produk merupakan variabel yang paling dominan (β = 0,352). Disarankan agar PT Agricon mempertahankan kualitas produk dan memperkuat strategi promosi yang bersifat edukatif.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-15</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Pertanian;Agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5750"><mets:rightsMD ID="rights_eprint_5750_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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