<mets:mets OBJID="eprint_5780" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T09:09:23Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5780_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Analisis Loyalitas Konsumen Terhadap Pembelian Minuman Jamu Tradisional “Pacul Permai” Jenis Beras Kencur UD Rimpang Mas</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Faida</mods:namePart><mods:namePart type="family">Nur Aini Faida</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan kepuasan konsumen terhadap loyalitas konsumen dalam pembelian minuman jamu tradisional Pacul Permai jenis beras kencur pada UD Rimpang Mas, Kabupaten Bojonegoro. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 97 orang yang pernah melakukan pembelian produk minimal dua kali. Data primer diperoleh melalui penyebaran kuesioner menggunakan skala Likert, sedangkan analisis data dilakukan menggunakan analisis deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, dan uji F dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan kepuasan konsumen secara parsial berpengaruh positif dan signifikan terhadap loyalitas konsumen. Secara simultan, ketiga variabel independen tersebut juga berpengaruh signifikan terhadap loyalitas konsumen. Kualitas produk merupakan variabel yang memberikan pengaruh paling dominan terhadap loyalitas konsumen. Temuan ini menunjukkan bahwa peningkatan kualitas produk, penetapan harga yang sesuai, dan upaya menjaga kepuasan konsumen dapat meningkatkan loyalitas pelanggan terhadap minuman jamu tradisional Pacul Permai. Hasil penelitian ini diharapkan dapat menjadi masukan bagi UD Rimpang Mas dalam menyusun strategi pemasaran yang lebih efektif guna mempertahankan pelanggan serta meningkatkan daya saing produk di tengah persaingan industri minuman tradisional.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-14</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Pertanian;Agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5780"><mets:rightsMD ID="rights_eprint_5780_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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