{ "creators": [ { "name": { "lineage": null, "given": "Sholihah", "family": "Hisbiyatus Sholihah", "honourific": null } } ], "lastmod": "2026-08-06 07:22:47", "datestamp": "2026-08-06 07:22:47", "dir": "disk0/00/00/57/89", "eprintid": 5789, "rev_number": 56, "thesis_name": "sarjana", "institution": "Pertanian", "abstract": "Loyalitas konsumen merupakan faktor penting dalam menjaga keberlanjutan usaha, khususnya pada sektor UMKM. UMKM emping umbi garut Raflesia di Desa Ngasem, Kecamatan Ngasem, Kabupaten Bojonegoro menghadapi tantangan dalam mempertahankan dan meningkatkan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis tingkat loyalitas konsumen dan menganalisis faktor-faktor yang mempengaruhi loyalitas konsumen dalam pembelian emping umbi garut pada UMKM Raflesia. Faktor-faktor tersebut meliputi cita rasa, harga, citra merek, kualitas pelayanan, dan kemasan produk. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik accidental sampling. Data primer diperoleh melalui penyebaran kuesioner kepada konsumen emping umbi garut Raflesia, sedangkan data Sekunder diperoleh dari buku referensi yang relevan. Data dianalisis menggunakan metode Net Promoter Score untuk mengukur tingkat loyalitas konsumen dan Regresi Linier Berganda untuk menganalisis pengaruh cita rasa, harga, citra merek, kualitas pelayanan, dan kemasan produk terhadap loyalitas konsumen. Hasil penelitian menunjukkan bahwa loyalitas konsumen berada pada kategori sangat loyal, yang ditunjukkan oleh pengalaman positif konsumen dan kesediaan untuk merekomendasikan produk kepada orang lain. Selain itu, variabel cita rasa, harga, citra merek, kualitas pelayanan, dan kemasan produk, terbukti berpengaruh positif dan signifikan terhadap loyalitas konsumen.", "corp_creators": [ "Universitas Bojonegoro" ], "uri": "https://repository.unigoro.ac.id/id/eprint/5789", "contributors": [ { "name": { "lineage": null, "given": "Darsan", "family": "Darsan", "honourific": null } }, { "name": { "lineage": null, "given": "Ningsih", "family": "Fina Sulitiya Ningsih", "honourific": null } } ], "divisions": [ "sch_bio" ], "documents": [ { "eprintid": 5789, "placement": 1, "rev_number": 2, "main": "COVER.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14673", "format": "text", "mime_type": "application/pdf", "pos": 1, "language": "en", "docid": 14673, "security": "staffonly", "files": [ { "mtime": "2026-08-06 06:04:00", "hash": "bac490d4b849ecc131f7b978a3f860df", "datasetid": "document", "objectid": 14673, "filename": "COVER.pdf", "hash_type": "MD5", "uri": 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"rev_number": 1, "main": "BAB VI.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14679", "format": "text", "mime_type": "application/pdf", "pos": 7, "language": "en", "docid": 14679, "security": "public", "files": [ { "mtime": "2026-08-06 06:04:39", "hash": "0cb1e2ebab5c983fa760978a82e26b5d", "datasetid": "document", "objectid": 14679, "filename": "BAB VI.pdf", "hash_type": "MD5", "uri": "https://repository.unigoro.ac.id/id/file/76932", "mime_type": "application/pdf", "fileid": 76932, "filesize": 137390 } ] }, { "eprintid": 5789, "placement": 8, "rev_number": 2, "main": "LAMPIRAN.pdf", "uri": "https://repository.unigoro.ac.id/id/document/14680", "format": "text", "mime_type": "application/pdf", "pos": 8, "language": "en", "docid": 14680, "security": "validuser", "files": [ { "mtime": "2026-08-06 06:04:47", "hash": "36e70fd5669b8a0e97a13a474ed1c38c", "datasetid": "document", "objectid": 14680, "filename": "LAMPIRAN.pdf", "hash_type": "MD5", "uri": 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