<mets:mets OBJID="eprint_5814" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T08:02:12Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5814_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Analisis Faktor-Faktor Yang Mempengaruhi Minat Masyarakat Terhadap Konsumsi Sayuran  Selada Hidroponik di Issabella Hidroponik Desa Kebonagung Kecamatan Rengel Kabupaten Tuban</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Ningrum</mods:namePart><mods:namePart type="family">Fitri Diani Widya Ningrum</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis faktor faktor yang mempengaruhi minat masyaraka ter hadap konsumsi sayuran selada hidroponik di Issabella Hidroponik, Desa Kebonagung, Kecamatan Rengel, Kabupaten Tuban. Variabel independen yang diteliti meliputi kesadaran kesehatan (X1), persepsi kualitas produk(X2), persepsi harga (X3), ketersediaan produk (X4), dan pengaruh sosial (X5), dengan minat kons umsi (Y) sebagai variabel dependen. Penelitian menggunakan pendekatan kuantitatif dengan metode surv ei terhadap 96 responden. Data dianalisis menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara simultan seluruh variabel independen berpengaruh signifikan terhadap minat konsumsi sayuran selada hidroponik (F hitung = 68,660; sig = 0,000). Secara parsial, hanya kesadaran kesehatan (β = 0,410; sig = 0,000) dan persepsi kualitas produk (β = 0,176; sig = 0,042) yang berpengaruh positif dan signifikan terhadap minat konsumsi. Nilai Adjusted R Square sebesar 0,781 menunjukkan bahwa model mampu menjelaskan 78,1% variasi minat konsumsi masyarakat. Kesadaran kesehatan merupakan faktor paling dominan dalam membentuk minat masyarak atmengonsumsi sayuran selada hidroponik.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-16</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>pertanian;agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5814"><mets:rightsMD ID="rights_eprint_5814_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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