<mets:mets OBJID="eprint_5827" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-09T08:01:22Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5827_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Analisis Pengaruh Promosi Online, Promosi Offline, dan Brand Awareness Terhadap Keputusan Pembelian Ledre Sun Rasa pada UD Vatisa Family di Desa Kacangan Kecamatan Tambakrejo Kabupaten Bojonegoro</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Sholehah</mods:namePart><mods:namePart type="family">Charistya Nurlailatis Sholehah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh promosi online, promosi offline, dan kesadaran merek terhadap keputusan pembelian Ledre Sun Rasa di UD Vatisa Family, Desa Kacangan, Kecamatan Tambakrejo, Kabupaten Bojonegoro. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri dari konsumen yang pernah membeli Ledre Sun Rasa lebih dari satu kali dan berdomisili di Kabupaten Bojonegoro. Teknik pengambilan sampel yang digunakan adalah *accidental sampling*, dengan melibatkan 96 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji signifikansi parsial (uji-t), uji signifikansi simultan (uji-F), serta koefisien determinasi (R²) menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa promosi online, promosi offline, dan kesadaran merek masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, ketiga variabel independen tersebut juga berpengaruh positif dan signifikan terhadap keputusan pembelian Ledre Sun Rasa. Promosi offline teridentifikasi sebagai variabel yang paling dominan memengaruhi keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 75,1% menunjukkan bahwa variasi dalam keputusan pembelian dapat dijelaskan oleh promosi online, promosi offline, dan kesadaran merek, sedangkan sisanya sebesar 24,9% dipengaruhi oleh faktor-faktor lain di luar model penelitian.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-14</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Pertanian;Agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5827"><mets:rightsMD ID="rights_eprint_5827_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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