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<https://repository.unigoro.ac.id/id/eprint/5864> <http://purl.org/dc/terms/title> "Pengaruh Kualitas Dan Harga Burung Murai Batu Terhadap Keputusan Pembelian Penghobi Burung Hasil Peternakan ( Studi Kasus Di Desa Tulung Rejo Kecamatan Sumberrejo Kabupaten Bojonegoro )"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://repository.unigoro.ac.id/id/eprint/5864> <http://purl.org/ontology/bibo/abstract> "Murai batu (*Copsychus malabaricus*) merupakan burung kicau populer yang memiliki nilai ekonomi tinggi. Penghobi burung umumnya mempertimbangkan kualitas dan harga burung sebelum melakukan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas dan harga burung terhadap keputusan pembelian penghobi burung murai batu hasil penangkaran di Desa Tulungrejo, Kecamatan Sumberrejo, Kabupaten Bojonegoro. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan survei yang melibatkan 80 responden yang dipilih melalui teknik *purposive sampling*. Data dikumpulkan melalui kuesioner, wawancara terbatas, dan dokumentasi, serta dianalisis menggunakan regresi linier berganda, uji validitas dan reliabilitas, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas dan harga burung berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,675 menunjukkan bahwa kualitas dan harga burung menjelaskan 67,5% variasi dalam keputusan pembelian, sedangkan sisanya dipengaruhi oleh faktor- faktor lain di luar model penelitian."^^<http://www.w3.org/2001/XMLSchema#string> .
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