<mets:mets OBJID="eprint_5877" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-23T15:17:07Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_5877_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Strategi Pemasaran Durian Bali dalam Menjaga Stabilitas Harga dan Pendapatan Petani di Kabupaten Tabanan</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Putri</mods:namePart><mods:namePart type="family">Roihanaah Iffat Irawan Putri</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis sistem pemasaran durian Bali di Kabupaten Tabanan, menghitung efisiensi pemasaran berdasarkan margin pemasaran dan farmer’s share, mengidentifikasi faktor penyebab fluktuasi harga, serta merumuskan strategi pemasaran yang tepat. Penelitian ini menggunakan pendekatan deskriptif dengan kombinasi analisis kualitatif dan kuantitatif deskriptif. Informan penelitian berjumlah 9 orang yang terdiri atas petani durian, paguyuban/pedagang pengepul, dan distributor/pedagang besar yang dipilih secara purposive sampling. Hasil penelitian menunjukkan bahwa pemasaran durian Bali berlangsung melalui satu saluran, yaitu petani → paguyuban/pedagang pengepul → distributor/pedagang besar → pasar. Margin pemasaran total sebesar Rp12.000/biji dengan nilai farmer’s share sebesar 45,45%, sehingga pemasaran belum sepenuhnya efisien bagi petani. Faktor utama yang memengaruhi fluktuasi harga adalah jumlah pasokan saat panen, kualitas buah, permintaan pasar, biaya distribusi, dan keterbatasan informasi harga. Hasil analisis SWOT, IFAS, EFAS, IE, dan QSPM menunjukkan bahwa strategi prioritas adalah penguatan peran paguyuban dan transparansi informasi harga untuk meningkatkan posisi tawar petani, menjaga stabilitas harga, dan meningkatkan pendapatan petani durian Bali.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-20</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Pertanian;Agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_5877"><mets:rightsMD ID="rights_eprint_5877_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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