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      "abstract": "Penelitian ini bertujuan untuk menganalisis implementasi pembangunan pemasaran pariwisata dalam promosi berbasis media sosial pada Objek Wisata Kayangan Api Kabupaten Bojonegoro berdasarkan Peraturan Daerah Kabupaten Bojonegoro Nomor 4 Tahun 2020. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan model Miles dan Huberman. Fokus penelitian menggunakan teori implementasi kebijakan George C. Edward III, yaitu komunikasi, sumber daya, disposisi, dan struktur birokrasi. Hasil penelitian menunjukkan bahwa aspek komunikasi dan sumber daya belum sesuai, karena sosialisasi belum dilaksanakan secara rutin dan penyampaian sosialisasi belum sesuai dengan bidang tugas. Aspek disposisi menunjukkan adanya komitmen pelaksana, namun promosi media sosial belum dilakukan secara konsisten. Sementara itu, aspek struktur birokrasi telah sesuai karena pembagian tugas dan koordinasi telah berjalan dengan baik. Oleh karena itu, diperlukan peningkatan konsistensi sosialisasi dan promosi media sosial sesuai tugas dan fungsi masing-masing pelaksana.",
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      "title": "Implementasi Pembangunan Pemasaran Pariwisata Dalam Promosi Berbasis Media Sosial (Studi Di Objek Wisata Kayangan Api)",
      "keywords": "Implementasi Kebijakan, Pemasaran Pariwisata, Media Sosial, Kayangan Api",
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            "family": "Musta'Ana",
            "lineage": null,
            "given": "Ana"
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          "name": {
            "honourific": null,
            "family": "Heny Suhindarno",
            "lineage": null,
            "given": "Suhindarno"
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      "thesis_name": "sarjana",
      "date": "2026-07-27",
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