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      "abstract": "Pasar Daerah Kota Bojonegoro memiliki peran penting dalam memenuhi kebutuhan ekonomi pedagang, namun dalam pengelolaannya masih menghadapi tantangan internal dan eksternal. Penelitian menganalisis strategi menggunakan kerangka analisis strategi 5P dari Mintzberg (1998) yang meliputi rencana (plan), taktik (ploy), pola (pattern), posisi (position), dan perspektif (perspective). Penelitian menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan studi dokumentasi.\r\nHasil penelitian menunjukkan pengelola pasar telah menerapkan kelima aspek strategi tersebut, antara lain melalui program peningkatan sarana-prasarana dan akses modal bagi pedagang, digitalisasi transaksi melalui aplikasi Pasar.id, evaluasi serta pengawasan pasar secara berkala, pemanfaatan lokasi strategis di pusat kota, dan adanya pandangan mengenai peran pasar dalam menggerakkan ekonomi lokal. Meskipun demikian, masih terdapat kesenjangan antara rencana yang telah disusun dan manfaat nyata yang dirasakan pedagang, terlihat dari kurang terawatnya fasilitas, rendahnya tingkat pemahaman terhadap program digitalisasi, serta pemanfaatan area pasar yang belum maksimal.\r\nStrategi yang bisa diterapkan untuk pengelola pasar dengan mengoptimalkan promosi daya tarik pasar melalui pemanfaatan media sosial guna meningkatkan jumlah pengunjung, mendorong penggunaan kios yang belum terisi, serta meningkatkan pendapatan sewa. Selain itu, pengelola pasar juga perlu melakukan evaluasi berkala terhadap program pengelolaan yang telah diterapkan agar tetap relevan dengan kebutuhan dan kondisi pedagang. Dengan pengelolaan yang lebih baik, Pasar Daerah Kota Bojonegoro diharapkan dapat lebih kompetitif dan berkelanjutan.",
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      "status_changed": "2026-08-19 07:56:17",
      "title": "Strategi Pengelolaan Pasar Daerah Kota Bojonegoro dalam Meningkatkan Ekonomi Pedagang",
      "keywords": "Strategi Pengelolaan, Pasar Tradisional, Ekonomi Pedagang",
      "corp_creators": [
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            "family": "Ahmad Taufiq",
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            "given": "Taufiq"
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            "family": "Muhammad Miftahul Huda",
            "lineage": null,
            "given": "Huda"
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      "thesis_name": "sarjana",
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