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      "abstract": "Usaha peternakan kambing merupakan salah satu kegiatan ekonomi masyarakat pedesaan yang berkontribusi terhadap pendapatan rumah tangga. Keberhasilan usaha ini tidak hanya ditentukan oleh aspek produksi, tetapi juga oleh sistem pemasaran yang memengaruhi bagian harga yang diterima peternak. Penelitian ini bertujuan menganalisis saluran pemasaran, margin pemasaran, dan farmer's share pada pemasaran ternak kambing di Desa Sekar, Kecamatan Sekar, Kabupaten Bojonegoro. Responden terdiri atas 30 peternak kambing, 4 pedagang pengumpul, dan 6 konsumen akhir. Data primer diperoleh melalui wawancara menggunakan kuesioner, sedangkan data sekunder berasal dari berbagai literatur dan instansi terkait. Analisis dilakukan secara deskriptif kuantitatif dengan menghitung saluran pemasaran, biaya pemasaran, margin pemasaran, dan farmer's share. Hasil penelitian menunjukkan terdapat dua saluran pemasaran, yaitu Saluran I (Peternak\u2013Konsumen Akhir) yang digunakan oleh 70% peternak dan Saluran II (Peternak\u2013Pedagang Pengumpul\u2013Konsumen Akhir) yang digunakan oleh 30% peternak. Saluran I tidak membentuk margin pemasaran dan memiliki farmer's share sebesar 100%, sedangkan Saluran II menghasilkan margin pemasaran sebesar Rp476.389 per ekor dengan farmer's share sebesar 85,94%. Dengan demikian, saluran pemasaran langsung memberikan bagian harga yang lebih besar kepada peternak dibandingkan saluran yang melibatkan pedagang pengumpul.",
      "keywords": "saluran pemasaran, biaya pemasaran, margin pemasaran, farmer\u2019s share, ternak kambing.",
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