<mets:mets OBJID="eprint_6300" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-23T16:09:26Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_6300_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Strategi Pemasaran Digital Bibit Bawang Merah UD Tajuk GY Di Desa Ngudikan Kecamatan Wilangan Kabupaten Nganjuk</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Wulandari</mods:namePart><mods:namePart type="family">Dwi Nanda Putri Wulandari</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran digital yang diterapkan oleh UD Tajuk GY dalam memasarkan bibit bawang merah serta menentukan strategi prioritas yang paling tepat untuk meningkatkan daya saing usaha. Penelitian dilaksanakan di Desa Ngudikan, Kecamatan Wilangan, Kabupaten Nganjuk dengan menggunakan pendekatan deskriptif kualitatif. Data diperoleh melalui wawancara, observasi, dokumentasi, dan penyebaran kuesioner kepada pemilik usaha, karyawan, penyuluh, serta konsumen yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan analisis deskriptif, Matriks IFAS, Matriks EFAS, Matriks IE, analisis SWOT, dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa UD Tajuk GY memiliki kekuatan berupa kualitas bibit yang unggul, pemanfaatan media sosial dalam promosi, serta hubungan yang baik dengan pelanggan. Peluang yang dimiliki berasal dari meningkatnya penggunaan media digital dan tingginya kebutuhan pasar terhadap bibit bawang merah. Adapun kelemahan yang dihadapi meliputi keterbatasan pengelolaan pemasaran digital secara profesional, sedangkan ancaman berasal dari persaingan usaha dan perubahan kondisi pasar. Berdasarkan hasil analisis SWOT dan QSPM, strategi prioritas yang direkomendasikan adalah mengoptimalkan pemasaran digital melalui pemanfaatan media sosial, pengembangan konten promosi yang informatif dan menarik, perluasan pemasaran melalui marketplace, serta peningkatan kemampuan digital pelaku usaha. Penerapan strategi tersebut diharapkan mampu memperluas jangkauan pasar, meningkatkan penjualan, dan memperkuat daya saing UD Tajuk GY secara berkelanjutan.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-21</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Pertanian;Agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_6300"><mets:rightsMD ID="rights_eprint_6300_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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