<mets:mets OBJID="eprint_6380" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-23T15:59:35Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_6380_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Farmer Field Day (FFD) Dan One Day Promotion (ODP) Terhadap Minat Beli Petani pada Produk Ultimax PT Agricon Indonesia</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Andriansah</mods:namePart><mods:namePart type="family">M Rizki Andriansah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh Farmer Field Day (FFD) dan One Day Promotion (ODP) terhadap minat beli petani produk Ultimax PT Agricon Indonesia di Desa Sumberjo, Kecamatan Gondang, Kabupaten Nganjuk, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 71 responden petani yang ditentukan menggunakan rumus Slovin dari populasi 256 petani yang pernah mengikuti kegiatan FFD dan ODP. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa variabel FFD (X1) tidak berpengaruh signifikan terhadap minat beli petani (t hitung 1,522; signifikansi 0,133 &gt; 0,05), sedangkan variabel ODP (X2) berpengaruh signifikan (t hitung 5,267; signifikansi 0,000 &lt; 0,05). Secara simultan, FFD dan ODP berpengaruh signifikan terhadap minat beli petani dengan nilai F hitung 31,520 dan signifikansi 0,000 &lt; 0,05. Persamaan regresi yang diperoleh adalah Y = 5,506 + 0,152X1 + 0,566X2, yang menunjukkan bahwa ODP memberikan kontribusi pengaruh yang lebih besar dibandingkan FFD. Temuan ini mengindikasikan bahwa promosi berbasis insentif langsung lebih efektif mendorong minat beli petani dibandingkan pendekatan edukatif berbasis pengalaman lapangan, sehingga kombinasi kedua strategi secara berkelanjutan disarankan untuk meningkatkan efektivitas pemasaran produk Ultimax.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-14</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Bojonegoro;Fakultas Pertanian</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_6380"><mets:rightsMD ID="rights_eprint_6380_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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