<mets:mets OBJID="eprint_6415" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-23T15:59:52Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Bojonegoro</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_6415_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Marketing Mix terhadap Penjualan Tas Gedebog Pisang di Desa Kedungprimpen Kabupaten Bojonegoro</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rohman</mods:namePart><mods:namePart type="family">Ahmad Khabibur Rohman</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Kerajinan gedebog pisang merupakan salah satu industri kreatif yang memanfaatkan limbah pertanian menjadi produk bernilai ekonomis. Salah satu produk yang memiliki nilai jual tinggi adalah tas berbahan serat gedebog pisang. Pengembangan usaha ini tidak terlepas dari berbagai faktor yang mempengaruhi penjualan, antara lain harga, produk, lokasi, dan promosi. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi penjualan kerajinan tas gedebog pisang di Desa Kedungprimpen Kecamatan Kanor Kabupaten Bojonegoro. Penelitian menggunakan pendekatan kuantitatif deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara, kuesioner, dan dokumentasi kepada konsumen yang telah melakukan pembelian minimal tiga kali. Analisis data dilakukan menggunakan analisis deskriptif dan regresi linier berganda. Hasil penelitian diharapkan mampu memberikan informasi mengenai pengaruh harga, produk, lokasi, dan promosi terhadap peningkatan penjualan serta menjadi bahan pertimbangan dalam pengembangan strategi pemasaran usaha kerajinan tas gedebog pisang di Desa Kedungprimpen.</mods:abstract><mods:classification authority="lcc">Prodi Agribisnis</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2026-07-22</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Pertanian;Agribisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_6415"><mets:rightsMD ID="rights_eprint_6415_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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