Enhancing Business Motivation: Exploring the Impact of Spiritual and Emotional Intelligence in Organizational Contexts

In this increasingly rapid business competition, business motivation is important to improve the quality of business performance. This is also one way to increase the company’s internal strength. This research aims to determine the influence of spiritual and emotional intelligence on business motivation. The method used in this research is a quantitative method with descriptive associative analysis. The respondents of this research are the people of Bojonegoro Regency. The sampling technique is based on a representative sample size, which in this case is 50 samples. Data analysis was carried out in several stages: testing the validity and reliability of research instruments, classical assumptions, and hypothesis tests. The results of this study show that spiritual intelligence and emotional intelligence have a signif icant and positive effect on business motivation and simultaneously have a positive effect on business motivation. Thus, it can be explained that improving spiritual and emotional intelligence is a critical method for fostering business motivation in more competitive situations and strengthening internal or ganizational resilience. The findings contribute to providing useful insights for companies seeking to nurture a motivated workforce by stressing the development of spiritual and emotional intelligence in employees. This technique improves individual performance and strengthens the organization’s overall ability to prosper in adverse market conditions