FAKTOR FAKTOR YANG MEMPENGARUHI MINAT GENERASI MUDA TERHADAP USAHA TANI TANAMAN PANGAN DI DESA SUKOREJO KECAMATAN PARENGAN KABUPATEN TUBAN

The objective of this study was to determine the level of youth interest and the factors influencing their involvement in food crop farming in Sukorejo Village. A quantitative approach was used, with data collected by means of questionnaires sent to 87 respondents who were between the ages of 20 and 30. The data were analyzed using SPSS software for multiple linear regression analysis. The results show that youth interest in food crop farming in Sukorejo Village is generally moderate to high. Partially, the factors that significantly influence youth interest are societal perception, land availability, and access to social media. Meanwhile, other variables such as peer influence, family support, capital, and agricultural technology were not found to have a significant effect. The study emphasizes the importance of strengthening social networking