Integrasi Teknologi dan Faktor Produksi dalam Meningkatkan Output Periklanan: Studi Empiris di Sektor UMKM Kreatif

This study aims to examine the influence of capital, raw materials, labor, and technology on the production volume of the advertising industry in Bojonegoro Regency, Indonesia. The research is motivated by the increasing importance of optimizing production inputs in the creative economy, particularly within local advertising enterprises. A quantitative research design with a survey approach was adopted. Primary data were collected through structured questionnaires distributed to advertising firms, with a total of 23 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to test the effect of each independent variable on production volume. The results reveal that all four variables—capital, raw materials, labor, and technology— have a statistically significant effect on advertising production output. Among these, capital and raw materials demonstrate the most substantial influence, followed by labor and technology. These findings suggest that strengthening financial structure and raw material management are key to enhancing production efficiency and scalability in the regional advertising sector. The study contributes valuable empirical evidence to the field of creative industry development and provides strategic insights for small and medium advertising enterprises seeking to improve resource allocation and competitiveness.